Cross & Upsell of products

The cross and upsell options can be found and edited in every product. By using these options, you can encourage customers to purchase a comparable higher-end product than the one in question or invite them to buy related or complementary items.

You can set accessories, alternatives, related products, options and parts. When you fill out any of these fields with products, those products will be displayed in the product details page.

The steps for adding products are the same for all fields. They are explained in details for the accessories below:

Step 1

Search for the desired product by product code or name via the PIM module > Products & Clusters menu. Click to open the product.

Step 2

In the product, navigate to the Storefront tab. In the side-bar you can find listed all the options for Cross & Upsell The Accessories section is listed first in the tab.

There are two options to add the products:

1. You can add the products directly, by clicking on Add products. You can add multiple products this way and the products will be displayed directly in the products details page.

2. You can organize them and add them in a group by clicking on Add product group. You can add multiple product groups with mutiple products inside this way.

Step 3

The two options are described below.

1. Clicking on Add products will open a new tab. Select the desired product(s) and click on add products. The products will then be added to the field.

2. To add products to a Product Group you must first edit the name of the group, save, and click on add products on the right side. From here, the same tab will open where you can select the products to be added.

Step 4

The difference between the two options can be seen in the end. The changes are automatically saved and you can proceed with other operations.