Agent payloads

Each agent type receives a requestMetadata.payload object in the webhook request body containing the full context of the current view. The payload structure depends on the agent type. All payloads reflect the state of the object at the moment the agent dialog is opened.

Webhook body structure

The top-level body sent to the webhook has the following fields:

Field	Description
type	The agent type that triggered the request (for example SALES_HUB_ORDER_EDITOR)
adminUserId	The backoffice user who triggered the agent
requestMessage	The user's message. Present for chat agents, absent for button agents
conversationId	Present for follow-up messages in multi-turn conversations
requestMetadata.payload	The full page context. Structure varies by agent type (see below)

Tender payload

Used by SALES_HUB_QUOTE_EDITOR, SALES_HUB_ORDER_EDITOR and SALES_HUB_QUOTE_REQUEST_EDITOR. Contains the full Tender object for the currently open quote, order or request.

Top-level fields

Field	Type	Description
tenderId	String	Primary identifier for the tender
orderId	Int	Order ID
status	String	Current order status (for example QUOTATION, NEW, VALIDATED)
channelId	Int	Sales channel ID
source	String	Order origin (for example Sales Portal, Webshop)
email	String	Contact email
debtorId	String	Debtor identifier
invoiceUserId	Int	Invoice user ID
userId	Int	User ID
shopId	Int	Shop ID
createdAt	DateTime	Creation timestamp
reference	String?	Customer reference
remarks	String?	Customer remarks
externalId	String?	External system ID
validUntil	DateTime?	Quote expiry date
actionCode	String?	Action code
creditPoints	Int?	Credit points
valuePoints	Int?	Value points
incentivesApplied	Boolean?	Whether incentives have been applied

Contact

Field	Type	Description
contactId	Int	Contact ID
firstName	String	First name
middleName	String	Middle name
lastName	String	Last name
email	String	Email address
phone	String	Phone number
primaryLanguage	String	Language code (for example NL)
company	Object	Nested company with taxNumber and cocNumber
pricesheets	Array	Assigned pricesheets
purchaseAuthorizationConfigs	Object	Purchase authorization configuration

Company

Field	Type	Description
companyId	Int	Company ID
name	String	Company name
pricesheets	Array	Assigned pricesheets with localized names
addresses	Array	Company addresses (delivery and invoice)

Addresses

The deliveryAddress and invoiceAddress objects share the same structure:

Field	Type	Description
firstName	String	First name
middleName	String	Middle name
lastName	String	Last name
company	String	Company name
street	String	Street name
number	String	House number
numberExtension	String	House number extension
postalCode	String	Postal code
city	String	City
region	String?	Region or province
country	String	Country code (for example NL, CN)
email	String	Email
phone	String	Phone
mobile	String?	Mobile phone
gender	String	Gender code
icp	String	Intra-community delivery flag (Y or N)

Items

The items array contains TenderMainItem objects representing order line items. Each main item can have childItems (accessories, options, surcharges) as TenderBaseItem objects.

TenderMainItem fields:

Field	Type	Description
orderItemId	Int	Order item ID
uuid	String	Unique item identifier
productId	Int	Product ID
name	String	Product name
sku	String	SKU
quantity	Int	Quantity
price	String	Unit price
priceNet	Number	Unit price including tax
originalPrice	Number	Original list price
costPrice	Number	Cost price
customerPrice	Number	Customer-specific price
customerDiscountPercentage	Number	Customer discount percentage
discountPercentage	String	Line item discount percentage
marginAmount	Number	Margin amount (price minus cost price)
marginPercentage	Number	Margin percentage
saleMarginAmount	Number	Sale margin amount
saleMarginAmountSum	Number	Sale margin amount including child items
saleMarginPercentage	Number	Sale margin percentage
saleMarginPercentageSum	Number	Sale margin percentage including child items
attributedSaleDiscount	Number	Attributed sale discount
attributedSaleDiscountSum	Number	Attributed sale discount including child items
attributedSaleMargin	String	Attributed sale margin
attributedSaleMarginSum	Number	Attributed sale margin including child items
totalPrice	Number	Total price (quantity × price)
totalPriceNet	Number	Total price including tax
sum	Number	Sum including child items
sumNet	Number	Sum including child items and tax
totalSum	Number	Total sum
totalSumNet	Number	Total sum including tax
totalDiscountPercentage	Number	Total discount percentage
totalDiscountPercentageSum	Number	Total discount percentage including child items
taxCode	String	Tax code (for example H for high, N for none)
taxPercentage	Number	Tax percentage
supplier	String	Supplier name
supplierCode	String	Supplier product code
notes	String	Item notes
priority	Int	Sort priority
expectedDeliveryDate	DateTime?	Expected delivery date
incentive	Object?	Applied incentive
surcharges	Array	Surcharges on the item
valuePoints	Int?	Value points
childItems	Array	Child items (accessories, options, surcharges)

Product details (nested under each item):

Field	Type	Description
product.productId	Int	Product ID
product.unit	Int	Unit
product.minimumQuantity	Int	Minimum order quantity
product.inventory.totalQuantity	Int	Total available stock
product.hasBundle	String	Whether the product has a bundle (Y or N)
product.isBundleLeader	String	Whether the product is a bundle leader (Y or N)
product.bundles	Array	Available bundles with items
product.crossupsellsFrom.itemsFound	Int	Number of cross/upsell products
product.cluster	Object?	Cluster (configurable product) with names, SKU, options
product.media.images	Object	Product images with URLs

TenderBaseItem (child items) has the same pricing and margin fields as TenderMainItem but without childItems, priority, product details and surcharges.

Bonus items

The bonusItems array contains bonus products added by incentive rules. Empty when no incentives are applied.

Carriers

Field	Type	Description
name	String	Carrier name
id	Int	Carrier ID
amount	Number	Shipping cost amount
description	String?	Carrier description
logo	String?	Carrier logo URL

Payment methods

Field	Type	Description
code	String	Payment method code (for example IDEAL, INVOICE)
externalCode	String	External payment method code
type	String	Type (for example payment)
description	String	Display name
amount	Number	Transaction cost
allowed	Boolean	Whether the method is allowed for this order

Payment data

Field	Type	Description
method	String	Selected payment method
overruled	String	Whether the transaction cost is overruled (Y or N)
price	Number	Transaction cost (gross)
priceNet	Number	Transaction cost (net)
tax	Number	Tax amount
taxPercentage	Number	Tax percentage
status	String	Payment status (for example UNKNOWN)
statusDate	DateTime?	Payment status date
accountingId	String?	Accounting reference

Postage data

Field	Type	Description
carrier	String?	Selected carrier name
method	String	Delivery method
overruled	String	Whether shipping cost is overruled (Y or N)
price	Number	Shipping cost (gross)
priceNet	Number	Shipping cost (net)
taxPercentage	Number	Tax percentage
partialDeliveryAllowed	String	Whether partial delivery is allowed (Y or N)
pickUpLocationId	Int?	Pick-up location ID
requestDate	DateTime?	Requested delivery date
warehouse	String?	Warehouse

Totals

Field	Type	Description
subTotalGross	Number	Subtotal (gross)
subTotalNet	Number	Subtotal (net, including tax)
totalGross	Number	Total (gross, including shipping and payment)
totalNet	Number	Total (net, including tax, shipping and payment)
totalTax	Number	Total tax amount
discountGross	Number	Total discount (gross)
discountNet	Number	Total discount (net)
discountPercentage	Number	Discount percentage
discountOverruled	String?	Whether discount is overruled

Revisions

Field	Type	Description
itemsFound	Int	Total number of revisions
items[].revisionNumber	Int	Revision number
items[].createdAt	DateTime	Revision creation timestamp
items[].createdByAdminUser	Object?	Admin user who created the revision (firstName, middleName, lastName)
items[].createdByContact	Object?	Contact who created the revision
items[].createdByCustomer	Object?	Customer who created the revision
items[].snapshot.status	String	Order status at time of revision
items[].snapshot.type	String	Order type at time of revision
items[].snapshot.public	Boolean	Whether the revision was public

Example tender payload

A trimmed example showing the key structure. Actual payloads contain all fields listed above.

{
  "type": "SALES_HUB_ORDER_EDITOR",
  "adminUserId": 205,
  "requestMessage": "can you give me advice how to increase the order value?",
  "requestMetadata": {
    "payload": {
      "tenderId": "019d026b-99ce-7b94-b5cd-f5d436d23f78",
      "orderId": 3043,
      "status": "VALIDATED",
      "channelId": 1,
      "source": "Sales Portal",
      "email": "wouter@example.nl",
      "contact": {
        "contactId": 14780,
        "firstName": "Wouter",
        "lastName": "Smrkovsky",
        "email": "wouter@example.nl",
        "phone": "0592343043",
        "primaryLanguage": "NL",
        "company": {
          "taxNumber": "NL001607480B01",
          "cocNumber": "02009131"
        },
        "pricesheets": []
      },
      "company": {
        "companyId": 308,
        "name": "M&G Group",
        "pricesheets": [
          {
            "names": [{ "language": "NL", "value": "Contract M&G Group" }]
          }
        ],
        "addresses": [
          {
            "street": "Burgemeester Grollemanweg",
            "number": "14",
            "postalCode": "9405TN",
            "city": "Assen",
            "country": "NL",
            "type": "delivery"
          }
        ]
      },
      "deliveryAddress": {
        "street": "Burgemeester Grollemanweg",
        "number": "14",
        "postalCode": "9405TN",
        "city": "Assen",
        "country": "NL"
      },
      "items": [
        {
          "orderItemId": 29054,
          "name": "La Marzocco Linea Mini – Yellow",
          "sku": "2400015",
          "quantity": 1,
          "price": "4796.55",
          "costPrice": 3650,
          "customerPrice": 4796.55,
          "marginAmount": 1146.55,
          "marginPercentage": 31.41,
          "saleMarginPercentage": 23.90,
          "saleMarginPercentageSum": 35.36,
          "supplier": "Intern",
          "taxCode": "H",
          "taxPercentage": 21,
          "product": {
            "productId": 1020,
            "inventory": { "totalQuantity": 282 },
            "hasBundle": "N",
            "crossupsellsFrom": { "itemsFound": 0 },
            "cluster": {
              "clusterId": 74,
              "names": [{ "value": "La Marzocco Linea Mini", "language": "NL" }],
              "sku": "LAMALIMI"
            }
          },
          "childItems": [
            {
              "orderItemId": 29055,
              "name": "Walnut set for the Linea Mini",
              "sku": "1000121",
              "quantity": 1,
              "price": 585.37,
              "costPrice": 423.56,
              "marginAmount": 161.81,
              "marginPercentage": 38.20,
              "taxCode": "H",
              "taxPercentage": 21
            }
          ]
        }
      ],
      "bonusItems": [],
      "carriers": [
        { "name": "DHL", "id": 8, "amount": 2.36 },
        { "name": "PostNL", "id": 2, "amount": 4.50 }
      ],
      "payMethods": [
        { "code": "IDEAL", "description": "Ideal | Wero", "amount": 0, "allowed": true },
        { "code": "INVOICE", "description": "Betalen via factuur", "amount": 0, "allowed": true }
      ],
      "paymentData": {
        "method": "",
        "overruled": "N",
        "price": 35,
        "priceNet": 42.35,
        "status": "UNKNOWN",
        "taxPercentage": 21
      },
      "postageData": {
        "carrier": null,
        "method": "",
        "overruled": "N",
        "price": 10,
        "priceNet": 12.10,
        "taxPercentage": 21,
        "partialDeliveryAllowed": "Y"
      },
      "total": {
        "subTotalGross": 6246.94,
        "subTotalNet": 7558.80,
        "totalGross": 6291.94,
        "totalNet": 7613.25,
        "totalTax": 1321.31,
        "discountGross": 0,
        "discountNet": 0,
        "discountPercentage": 0
      },
      "revisions": {
        "itemsFound": 4,
        "items": [
          {
            "revisionNumber": 4,
            "createdAt": "2026-03-18T19:11:03.197Z",
            "createdByAdminUser": {
              "firstName": "Jasper",
              "lastName": "Pardijs"
            },
            "snapshot": {
              "status": "VALIDATED",
              "type": "dropshipment",
              "public": true
            }
          }
        ]
      }
    }
  }
}

Company payload

Used by SALES_HUB_COMPANY. Contains the company object for the currently open company detail page.

Field	Type	Description
companyId	Int	Company ID
name	String	Company name
debtorId	String?	External billing ID
cocNumber	String?	Chamber of Commerce number
taxNumber	String?	VAT/tax number
email	String?	Email
phone	String?	Phone
tag	String?	Classification tag
addresses	Array	Company addresses

Example company payload

{
  "type": "SALES_HUB_COMPANY",
  "adminUserId": 205,
  "requestMessage": "summarize this company",
  "requestMetadata": {
    "payload": {
      "companyId": 11888,
      "name": "Acme Corp B.V.",
      "debtorId": null,
      "cocNumber": null,
      "taxNumber": null,
      "email": null,
      "phone": null,
      "tag": null,
      "addresses": [
        {
          "street": "Industrieweg",
          "number": "42",
          "postalCode": "3846 BD",
          "city": "Harderwijk",
          "country": "NL",
          "isDefault": "N"
        }
      ]
    }
  }
}

Products payload

Used by BACKOFFICE_PRODUCTS. Contains a summary of the current product list view.

Field	Type	Description
totalItems	Int	Total number of products and clusters matching the current filter

Example products payload

{
  "type": "BACKOFFICE_PRODUCTS",
  "adminUserId": 205,
  "requestMessage": "how many products do we have?",
  "requestMetadata": {
    "payload": {
      "totalItems": 12185
    }
  }
}

Custom frontend payloads

Custom agent types (for example WEBSHOP_PRODUCT_DETAIL or CUSTOMER_PORTAL_ORDERS) have no fixed payload structure. You build the requestMetadata.payload yourself with whatever data your webhook needs. See Embedding agents in your frontend for details.

Response format

The webhook must return a JSON object with the following fields:

Field	Description
conversationId	Echoed back to link the response to the conversation
responseMessage	Text displayed to the user in the UI. Supports newlines for formatting
responseMetadata	Optional structured data for the UI or downstream systems

Example response

{
  "conversationId": "4308",
  "responseMessage": "Quote #3043 is approved.\n\nMargin: 28.34% (€1770.13)",
  "responseMetadata": {
    "processed": true,
    "marginPercentage": "28.34",
    "marginAmount": "1770.13",
    "totalRevenue": "6246.94",
    "totalCost": "4476.81",
    "threshold": 20,
    "timestamp": "2026-03-18T19:29:15.105Z"
  }
}

See also

• Conversations for the conversation lifecycle
• Webhook integration for building the webhook backend
• Agent configuration for setting up agents and webhook credentials