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Getting Started

Propeller is a headless, composable B2B commerce platform built in the Netherlands, with two API surfaces. The GraphQL API is for building customer-facing frontends. The REST API is for connecting business systems. Most implementations use both.

Managing your store, not building on it?

These docs are for developers. If you configure products, pricing, orders or users in the Backoffice, or set up workflows, see the Help Center.

See Propeller in action

The fastest way to experience Propeller's B2B capabilities against real data. Scaffold a Next.js storefront with the Accelerator in one command, or install the WordPress Plugin for a working customer portal with no frontend code.

See Propeller in action →

Understand the platform

New to Propeller? Learn how the platform works, what the core data model looks like and how the APIs relate to each other. About 10 minutes, and it gives you the mental model you need before writing much code.

Platform Architecture →

Build a B2B frontend

Build a custom storefront, customer portal or dealer portal. Use the Storefront SDK in any framework for typed services and pre-built components, or build directly on the GraphQL API for maximum control.

Build a Frontend →

Connect your business systems

Sync products, pricing, orders, customers and inventory between Propeller and your ERP, PIM, CRM or other backend systems using the REST API.

Build an Integration →